Fat Lynx Media - Hampton Roads Search Engine Optimization

Virginia Search Engine Optimization With the expodential growth of the World Wide Web, we are presented with many companies who claim to perform the service of Search Engine Optimization, when realistically, there are few who really dedicate themselves to this art. Thats right. A true practitioner of SEO spends hours reading the latest articles and White Papers on the subject. Why is SEO so labor intensive? This is because no one definitively knows how the search engines operate, so they must constantly search for new methods that have been tested and shown to work.

SEO is still a mystery.

It's true, even for the professionals. The only people who know exactly how search algorithms work, are the people who wrote and/or maintain the code. What we do know is that search engines work on a combination of linguistics (your content), link authority (trusted links to your site), age of your domain, and many other factors. This knowledge was gained through the trial and error of many before us, as they tested different techniques.

I came across a company who guaranteed top placement.

If you run across a “professional” who makes this claim, turnaround and walk away. The fact is, if they are targeting heavily searched terms, there is no way that they can make that promise. They can however give you top placement for keywords that no one will ever type into the search engine.

I need my customers and potential customer to find me!

We understand this issue and have put developmental standards into place that will help you make your way to the top of the search results. While our methods have good results, we can not guarantee top placement in a search query. With new sites popping up everyday, it is becoming increasingly more competitive in regards to search engine placement and unfortunately there are many out there who use Black Hat SEO methods in order to reach the top. While some of these methods may be very effective, they can also result in the search engine adding you to their Black List, which would be detrimental to a small business trying build a successful web presence.

We play nice with the search engines.

Our developers exclusively use White Hat SEO Techniques, otherwise known as Organic SEO. While we cannot divulge our exact process, we can promise you that we will work hard to make sure that your site is optimized to the best of our ability.

What is PPC(Pay Per Click) Marketing?

PPC Ads are the sponsored ads that you see display on the top and right-hand side of search engine results. With PPC Marketing, you must pay the advertiser each time that a user clicks on your ad. The amount paid is determined by your bid on the keyword or phrase. If you are the highest bid, you will be first on the search results, second highest bid will put you second on the search results and so on.

Should I use PPC Marketing?

It really depends on your marketing budget and if you are willing to gamble that money. While PPC Marketing will almost guarantee a jump in site traffic, there is no way to guarantee that those visitors will add to your ROI.

The product or service that you provide can be a determining factor in the ROI of PPC Marketing. If you are in a saturated market such as Retail, chances are that even if you do have a sponsored ad, the sheer number of your competitors will take away from your chances of breaking even on your PPC investment. On the other hand, if you provide a specialized product or service, there is a greater chance of coming out on top.

I am in a saturated market. What can I do?

All hope is not lost for you. If you are still interested in PPC Marketing, you need to make sure that all aspects of your website say to the customer that you are best in your field. This is done with a website that eminates professionalism. Another great idea is to have customer testimonials; many online consumers prefer great service over lower prices.

FAT LYNX MEDIA provides Web Design, Personal Web Pages, Affordable Small Business Web Design, Graphic Design, Corporate Identities, Printing, SEO ( Search Engine Optimization ), Web Hosting, and Domain Name Services to all of Virginia with concentration set on the following HAMPTON ROADS Virginia areas: Hampton, Newport News, Yorktown, Williamsburg, Chesapeake, Portsmouth, Norfolk, Virginia Beach and the rest of the United States.